How GIS Changed my Geography Perspective

With GIS day coming up November 19th I stopped to think about how GIS has progressed and changed my perspective on Geography, personally, from high school until now.  Why high school?  I took Geography (it was required) in 10th grade and it was what I expected.  I learned the states, countries of the world, mountain ranges, etc.  I didn’t give it a whole lot of thought or attention as I figured I wasn’t going to be spending any time outside of the classroom on this subject again.  The only map I could think of needing in the future was...
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Press Releases

docSTAR and GEO-Jobe GIS Consulting Announce eclipse for ArcGIS

Integration of docSTAR’s Enterprise Content Management Solution and GIS Tools Enable Secure Access to Map Data and Documents From Any Device and Any Location SCHENECTADY, NY, Jul 17, 2014 — docSTAR(TM), an award-winning developer of cloud and on-premises enterprise content management (ECM) software and GEO-Jobe GIS Consulting, an Esri® Business Partner, announced today the creation of the eclipse for ArcGIS platform. eclipse for ArcGIS combines Geographic Information System (GIS) data and ECM by providing a centralized location for government organizations and commercial businesses to easily access and update specific GIS map data and related documents from any device. eclipse...
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GIS User Personas Explained

Understanding GIS User Personas GIS user personas (more commonly known as buyer personas) are created and used as guidelines for understanding and segmenting user needs, interests, history, demographics, etc.  Many times, marketing firms will apply this data and create a “made-up” person (and even give them a name) who represents the target customers of products and services.  As a marketing professional for years, I have noticed a lack of marketing research prior to development and project implementations in the GIS industry.  Many times, needs are defined by developers instead of end-users.  This leads to unnecessary and wasteful development hours...
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User Stories

ArcGIS Online Launch – A Case Study for Utilities

I’ve written a lot of blog posts on the vision, value proposition and best practices around ArcGIS Online.  To showcase the value of embracing these ideas, I wanted to provide an overview of an ArcGIS Online launch we did for a client.  Central to our philosophy at GEO-Jobe is a platform first mentality to solving problems for clients.    We have a proven process for this that’s comprised of the following key components of our ArcGIS Online Launch Package: Being an expert at what ArcGIS Online can do and where it comes up short, knowing how to extend the platform...
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